Purpose
To establish responsible, secure, and professional use of social media by all staff and representatives of WyzLab Solutions, covering company communications, client partnerships, influencer collaborations, crisis protocols, and workplace advocacy.
Scope
Applies to all employees, interns, contractors, and partners using social platforms for business, client, product, or personal mentions related to WyzLab Solutions.
Policy Statements
A. Official Company Accounts
Only designated staff may create, manage, or post on company-owned or client-facing social accounts.
All posts require review/approval by the marketing or communications lead in accordance with brand and legal standards.
Account credentials are securely stored and access revoked upon personnel or role changes.
B. Content Guidelines
Information posted must be accurate, respectful, and follow brand and legal requirements.
Do not disclose confidential, client-sensitive, or regulated information.
Observe copyright, trademark, and data privacy regulations.
C. Personal Use
Public mention of work or employer is allowed only for non-confidential/public activities and with appropriate disclaimers (“Views are my own”).
Do not represent the company’s opinions unless authorized.
D. Client and Third-Party Engagement
All client-related social activity (posts, sharing, engagement) requires internal review and client sign-off.
E. Influencer Collaborations
Collaborations with external influencers must be initiated, vetted, and managed by marketing/communications.
Contractual agreements must specify permitted content, brand messaging, IP use, disclosure requirements, and protocols for approval and termination.
Influencer content should be reviewed before posting; both parties must comply with all legal advertising and disclosure standards (e.g., FTC).
F. Emergency Response on Social Media
In the event of a negative event, reputation risk, misinformation, or a crisis (e.g., a data breach or viral complaint), only the authorized spokesperson may issue official social media statements.
A rapid response team (communications, legal, management) will coordinate real-time monitoring, draft statements, engage stakeholders, and implement corrective actions.
All emergency communications must be documented, consistent, and provide factual updates as soon as information is verified.
Employees, interns, and contractors should refrain from commenting, speculating, or sharing unconfirmed information online during an active incident.
G. Employee Advocacy Guidelines
Employees, interns and contractors are encouraged to share approved company content and celebrate positive achievements, but must:
Use official company assets or messaging provided for advocacy.
Never exaggerate claims, disclose sensitive information, or engage in debates or arguments representing the company.
Participate voluntarily; advocacy should never be mandatory or incentivized with misleading promises.
Contact the communications team for advice or clarification before engaging in public discourse about sensitive topics.
H. Monitoring and Enforcement
The company reserves the right to monitor public social references to the brand or business.
Policy violations, misuse, or unauthorized posts may result in disciplinary action in accordance with company rules.
I. Reporting
All concerns related to social media misuse, influencer conduct, crisis events, or policy breaches must be reported to management/communications immediately.
Review and Amendments
Policy is reviewed annually and updated for evolving technology, business needs, and legal requirements.
